Beta. The idea board is part of the Signals Beta. See the Signals
overview.
Ranked by a PXL score
Each idea carries a PXL score, a prioritization score that weighs the potential impact of a change against how easy it is to build. Higher scores rise to the top, so the ideas with the most leverage for the least effort are the ones you see first. You do not have to read the whole list to find the good ones. Start at the top.Test ready or Validation required
Every idea wears one of two badges. This is the honesty framing from the overview, shown per idea:
A Test ready badge is a reason to build the test, not a claim that it
wins. When the data to back an idea is not there, the idea says so
rather than inventing a number.
Grouped into campaigns
Related ideas are grouped into campaigns, so a set of changes aimed at the same page or the same goal reads as one theme rather than a flat list. A campaign is a useful unit to plan around: approve the ones you believe in, dismiss the rest, and you have a quarter of testing roughed out in a few minutes.Triage: New, Approve, Dismiss
Every idea sits in one of three states. Triage is how you turn a raw scan into a plan.1
New
Fresh from the scan and not yet triaged. Your inbox of ideas to
look at.
2
Approve
You want to run this. Approving marks it as a keeper and sets it up
for Build this.
3
Dismiss
Not for you right now. Dismissing clears it off your active board
so the list stays focused on what you intend to run.
Add your own ideas
You are not limited to what the scan found. Add your own idea by hand, with your own hypothesis, and it lives on the same board, carries the same badges and states, and flows through the same Build this button. The AI does not have a monopoly on good tests, and your own knowledge of the site belongs on the board next to the machine’s.Search the board
When a board gets long, especially after several scans and a few funnel walks, search filters it by keyword so you can find the idea about the checkout button, or every idea mentioning the pricing page, without scrolling.Next
Build a test from an idea
Turn an approved idea into a real experiment draft.
Add the behavioral signal
Connect GA4 so more ideas can reach Test ready.