Danger zone. One button. Confirmation-gated.
What deletion actually does
- Every experiment on the site is deleted. Live, paused, archived, everything.
- Every event in the ledger for this site is purged. Not soft-deleted. Purged.
- Every uploaded asset is scheduled for R2 deletion. Any variant or email referencing the asset URL will 404 within a few minutes.
- Every goal, location, audience, exclusion group is removed.
- The snippet on the site stops being valid. Requests to the snippet URL will return an empty stub. Deployed pages with the snippet will still load; the snippet just does nothing.
What deletion does not do
- Does not remove the site from the workspace’s usage count for the current billing period. MTU already used counts for the month.
- Does not un-invoice a paid plan. For a refund, see Refunds.
The confirmation
Deletion asks you to type the site’s domain into a confirmation field. That is a deliberate friction, muscle memory should not be able to delete a site.No undo
We do not keep hidden backups. When it is deleted, it is deleted.Alternatives to deletion
Before you delete, consider:- Archive the site. Not currently a first-class action, but you can archive every experiment on it and leave the site itself empty. That preserves the historical data and the snippet key.
- Downgrade the workspace to Free. Your site stays; extras become frozen and read-only. See Refunds.
- Rename the site. If the reason you want to delete is that the name is wrong or the domain moved, edit the site instead of starting over.