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Money-back on your first paid month

Cancel within thirty days of your first paid month and we refund it. No questions, no forms. Email support@abtestly.com with the account email you signed up under. We refund the same day.

Cancel any time

  • Billing → Cancel subscription.
  • Your plan reverts to Free at the end of the current billing period.
  • No auto-renewal after that.
Between clicking Cancel and the period end, your plan works as normal, no rush to move off.

Downgrading does not delete data

Whatever you have on a paid plan stays when you downgrade or cancel:
  • Every site.
  • Every experiment, running or archived.
  • Every goal, location, audience.
  • Every event in the ledger.
What changes:
  • If usage exceeds Free plan limits (1 site, 1 active experiment, 3,000 MTU), the extras become frozen, visible, read-only, archivable. Not deleted.
  • New MTU stops being bucketed at 3,000/month.
  • No new experiments can be started until you are back under one active.

Reactivating

One click. From the same account, go to Billing and pick a paid plan. Everything unfreezes; you can immediately start experiments, add sites, and take on MTU up to your new cap. If your account was archived (see below), reactivating unarchives at the same time.

Archival after 90 days of inactivity

Accounts that have not been logged into for 90 days after cancelling get archived. Housekeeping, nothing is deleted.
  • Account and all its data are preserved.
  • Logging in unarchives automatically.
  • Emails to the account address still work.

The one thing that does get deleted

24-month event retention. Individual events in the ledger older than 24 months are purged nightly. This is unaffected by your plan or subscription state, it is a data-retention policy, not a billing lever. Aggregate numbers (per-experiment counts, per-goal rates) survive the purge and stay on the results page indefinitely. Only raw event rows are aged out.

Enterprise

Different from the above. Custom SLAs, custom retention, custom cancellation windows. Email enterprise@abtestly.com and we will send the paperwork.